Square Enix

Lack of customer-orientation in web design / marketing

One more encounter in regards to that. Businesses not really trying to appeal.

Wanted to check out Final Fantasy 14. Went to their website. Before anything else, before knowing about the game, I was ‘greeted’ with an unwanted popup, wanting me to buy the game or download the trial version. I clicked that away and then got an empty page telling me – Error, cookies not activated – and that was a dead end. I had lost interest at that point. I simply wanted to watch some screenshots, maybe read some text, and the very first thing is them throwing several layers of unnecessary hassle in my face.

If a person does that, you simply walk away, shaking your head. And that’s what I do with businesses, too. I don’t need even more interaction with disturbed characters than the internet already unavoidably provides. I will wait for positive surprises instead and give those my full attention.