Amazon

The corporate creeps again (this time: Amazon … I mean Twitch … I mean both. … I guess?)

Twitch.tv now belongs to Amazon. It was also proudly announced a while ago that Twitch.tv is now its own company. Yeah, Amazon, you’re basically bragging with your tax evasion.

I made an account at Twitch.tv to give livestreaming a try.

I got added to a newsletter for all Twitch users. No surprise there, and maybe tolerable, but then I get my first newsletter e-mail and it’s advertising for Amazon Prime. Which they already try to forcefully cram down my throat on Amazon as if their life depended on it. (Poor near-monopolist global corporation. Always on the brink of bankruptcy.)

So then I open a link with the intention of unsubscribing, and it tells me why I am subscribed:

Because I am a valued member of the Twitch community.

Bah, those suckup rhetorics. Cut the bullshit.

Then I unsubscribe, and I receive a confirmation e-mail that states:

” ** We have removed your email address from our list.
————————————————————
We’re sorry to see you go.”

Ehm, what? I merely unsubscribed from an e-mail newsletter and they act as if I canceled my account. Are those creeps trying to guilt-trip me with inflated emo-drama?

Every time I have to deal with stuff like this, I am reminded of a certain movie that is like a metaphor for the modern marketing mindset:

http://www.imdb.com/title/tt0115798

The Cable Guy is your friendly neighborhood global corporation just wanting to be your best friend.

By the way, IMDB is Amazon, too.

Selling your soul becomes closer to literal for businesses

Blizzard runs World of Warcraft.

They have their own website and a game forum specifically for World of Warcraft and the game’s login screen features an optional news window if something’s important.

It seems they maneuvered back a bit now (probably because of significant negative feedback), but a while ago you had to look for important info about stuff like unscheduled server offtime on Twitter. They really want people to go to Twitter. And they have Twitter integration in the game now, so I suspect marketing whoring to bring about the new world dominance.

Daybreak Gaming Company (formerly Sony Online Entertainment) runs Planetside 2. That game, too, has its own game forum, and just like in the case of World of Warcraft, you use your game login, which means that if you want to talk to the player community, there you will find the people who are actually playing the game.

Yet the go-to place for the devs to communicate with players is Reddirt. ( That was a typo I decided to keep. 😀 )

In other news, one of the big German internet providers (the privatized formerly national one in the form of the telephone company Deutsche Telekom) – T-Online – now decided to sell their own website.

Yeah, you heard right. T-Online.de. The company’s website. Where you can log in and do customer service stuff, web mail etc and where they offer their service packages, and also run it as a combined new portal. They sell it. The website that dons their name won’t be theirs anymore.

And it’s probably because of the news component, and not deciding to separate that, but keep it tied to the name, shows how highly names are valued in business, as a brand.

If this continues, selling your own grandma might soon become more than just a figure of speech.

And you know that this is all touching the topic of slavery, right?

When you are no longer in control of your own assets. When more and more that you thought is yours becomes owned.

Are you sure your name is still part of you and not just a legal person? Maybe it has been sold without your consent. (This is what happened to that German telephone company. Important things are not decided democratically here, but sufficiently indirectly to allow the plutocracy to rule over their subjects.)

Speaking of control: When businesses become so big that they consider the small stuff not lucrative enough, they dump that; leave the bread crumbs to the small businesses.

Amazon seemed to have realized that the small crumbs add up, so they decided to gain control over that, too. Can you still afford to run small online distribution without Amazon Marketplace? And Amazon gets their cut. This is the hybrid-solution of total dominance. It’s related to politics when you control and lead the dissent against you in order to crush or drown out any non-approved dissent.

Amazon might have a relatively good service for a huge corporation, but I don’t give them credit for that. Because they can easily afford it. It’s not like there’s still another big competitor like it’s so often the case when corporations wage a war and lose customer-orientation. Amazon now tries to intercept all potential competition and put them under their umbrella. They take all the benefits and reject the inconveniences. Amazon Marketplace is no benefit for small businesses because it only appears to be an advantage because it exists. It’s a bit of a mafia approach: You pay money for protection. Which would be a legit service contract if we didn’t talk about what it is that you need protection against.
This might end in what people who are afraid of socialism think is socialism but is actually a capitalism that they should be afraid of. Concentration of power is never a good idea. It has to be rooted in the people.

Encore
——
Wondering why so many businesses sell out? – It’s like a 3-layer system:
1) Some created their business to sell it once it gets attactive.
2) Those who didn’t might get an offer to sell it that is attractive enough to put money before the business. (Might also be due to special circumstances like with Mojang where Notch wasn’t ready for the responsibility of a fast-growing business.)
3) Those who refused to sell might be either signaled that if they don’t sell, the potential buyer will just push them out of the market with their greater might, or this step happens without communicating that course of action to them.

This chain can be broken by courage, resolve and skill. You gotta be smart enough to, when losing in a shitty game, step out of the game and create your own rules. It’s all mostly just a mind game anyway. The good thing about out-of-the-box thinking is that then you no longer live in a box. 😉