Clever business move to offer archival-tech optical media (https://en.wikipedia.org/wiki/M-DISC) to the consumer market. But I have to chuckle/facepalm when I read people mentioning how their 10 years old burned CDs aren’t readable anymore, so now, in the year 2015 where optical media are close to suffering the same fate that the floppy disc once did, people are paying insane prices for optical discs that will reliably last hundreds of years. What a comedy. For much less they could have transferred their data to fresh media if it’s so important to them to not just store them on a flash drive or hadddisk. And who knows? Maybe their old discs would still be alright if they had bought quality ones back then.
BTW this isn’t even relevant to people who still play their music from CDs, because M-DISCs are available for DVD and BD only. And pressed CDs have good longevity anyway, so you’ll have your originals as archive for a long time.
Even in the area of professional archival storage there are good technology competitors to optical M-DISC media. This is a niche technology, very useful for a very small number of applications. And not a surprise that such things come towards the end of a technology’s life. Because it’s business – focused on profit, not on usefulness. Shows how well it works to sell people stuff they don’t need.
And not that it would be relevant due to what I just pointed out, but even their marketing is deceptive, too. (As marketing so often is.) They advertise more than 1000 years of data storage, but if you dig a little for details, you learn that that doesn’t mean error-free. The time span in which you can call it virtually guaranteed that all data is still safely readable is significantly lower. … Yeah, the horribly truth is that in 100 years from now you might have to go through the hassle of transferring all your M-DISC data to quantum crystal storage, haha. What a drag. … Oh wait, in 100 years you’re dead! … And in 1000 years your distant offspring won’t even remember there ever was such a thing as M-DISCs, because even the few organisations who once made use of them will have switched to a different technology long ago. If the organisations still exist.