How marketing learns from imperalists

Doom, Doom 2, … Doom 3, … Doom. Oh no! You, too, id?!

id Software teamed up with Bethesda as publisher. One of the big ones. Those who all follow the same idiotic marketing bullshit (actually worrisome, more on that in a minute).

They talk about rebooting the series, which is almost double-bullshit in one short sentence. Doom has never been a real series. There were two quite similar games long time ago and then much later a creepy, jumpscare-themed graphics orgy, relatively different from the original material. And then, now, much later again, we get … “Doom”.

You know why this bothers me so much? Not just because it is becoming very popular, but because the mindsets that drive such marketing ideas are the same that you can find in politics. When you “reboot” a series so that you can exploit a popular name for doing things as you please, different than before, this is very similar to how empires erase culture and history (e.g. by burning books) in order to establish their ways as the beginning of everything, without disturbance from what came before.

Remember the double middle finger case of a confessing Star Wars fan directing a ‘reboot’ of Star Trek that ended up being like a Lost in Space quality Star Wars style lens flare festival?

Tomb Raider is another example of such naming crap. (‘I mean Tomb Raider, not Tomb Raider.’)

These things are being done so much because it’s an agenda. Marketing optimizes, changes, attempts to reprogram people. And when you want to fully control the present, you have to erase the past from people’s minds. That’s really oldschool imperialist insights. Basically, when people talk about Doom, the marketeers want everybody to think of their new product, not the original game … or a super-capitalist future.
Leaving franchises alone instead of dissing them? You can’t expect that from marketeers. That would imply respect.

I won’t hide how much I agree with Bill Hicks’ view on the matter:

UPDATE: Search “Bill Hicks – Advertising and Marketing” on Youtube. It seems if I directly link it here, it will trigger content ID claims. (Either that or coincidence.)

P.S.: Don’t accuse me of doomsaying. It’s marketing that spelled Doom.

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