The following thread in the World of Warcraft forums is several years old, but it is valuable as exposition of the frequent mind games that happen especially on internet forums when ‘help’ is involved, when people fuel their desire for control by exploiting those in need, since their intentions aren’t really altruistic and they try to derive relevance for their own existence that way. It’s all due to a lack of empathy, and the mechanisms that lead to it would be complex to explain here, but if you’re interested in psychology and have heard of things like Milgram experiment or Asch comformity test, it’s quite likely you will grasp what’s going on.
This severe egotism, among various other mental disturbances, is one of the major things that put me off while playing the game. Just because it’s MMO doesn’t mean it’s social. It very much encourages what I described in a previous blog entry: https://dowlphinblog.wordpress.com/2015/01/21/alliance-of-convenience-vs-working-together-for-the-result/
Alright, no further introduction necessary, since the thread itself is quite self-explanatory.